Project GAME addresses the need to advance anti-doping education intervention targeting competitive and recreational athletes. Recently, several anti-doping educational campaigns have been developed to tackle doping use in competitive and recreational sports. Project GAME recognizes the need to move forwards and transform the way anti-doping education is designed, delivered and evaluated. In this respect, Project GAME aims to utilize:

  • a. updated research from the social and behavioural sciences on doping use;
  • b. state-of-art learning pedagogies; and
  • c. cutting-edge serious gaming design and technology in order to deliver an innovative and impactful anti-doping educational intervention.
Project GAME contributes to the fight against doping in the following ways:

  • It will provide a serious game that is expected to reach wider audiences than typical anti-doping education campaigns.
  • It will utilise an innovative educational approach in teaching adolescents and young athletes.
  • It will produce a report on evidence-based policy recommendations in order to improve existing policies against doping in amateur sport.



Utilize cutting-edge behavioural science research about the risk and protective factors against doping use in amateur and grassroots sports to inform the development of an anti-doping serious game.

Use an "open innovation" framework to co-design the anti-doping serious game, through the active collaboration of SG designers and young people engaged in amateur and grassroots sports.

Apply and evaluate the effectiveness of the doping prevention SG in changing young people's learning, motivation, beliefs and behaviour towards the use of PAES, and in promoting a more positive mentality about drug-free and health-enhancing physical activity and sports.

Train the trainers on how to promote the serious game into adolescents and young competitive and recreational athletes.

Develop research agenda and policy recommendations for the wider application of SG technologies for the prevention of doping and the promotion of health-enhancing physical activity and sports in young people.


GAME project is motivated by the need to advance anti-doping education intervention targeting competitive and recreational athletes. The project’s consortium recognizes the need to move forward and transform the way anti-doping education is designed, delivered and evaluated.

TARGET is mainly a telltale serious game using realistic scenarios in order to engage users in critical situations which will help them to change behaviors and perspective towards anti-doping awareness. To this direction, the game classifies users into amateur and elite athletes, offering four different scenarios in each level, corresponding to four different learning indicators (knowledge, self-efficacy, moral displacement and attitudes). Each scenario describes a unique story where the user has to take critical decisions and make the appropriate choices, in order to succeed and score as many points as possible.

The game consists of the login page, where each user must fill her/his personal credentials to login to the platform, the level selection screen, where she/he can choose from different scenarios, the actual stories where the main games- scenarios take place and the score screen with user’s scores and users leaderboard as shown in the video above.

The evaluation results of the users' evaluation have shown us that the users found the game easy to use, easy to learn and satisfactory. Moreover, the results indicate that the game offers enjoyment to the players.

In order to play TARGET please first answer the following survey in your prefered language:

Now click the button below and enjoy TARGET

Download TARGET for Android


Aristotle University of Thessaloniki (AUTH)

Aristotle University of Thessaloniki (AUTH) is the largest university in Greece, with 11 Faculties organized into 41 Schools. Almost 73,000 under- and postgraduate students study at the Aristotle University, the Teaching and Research Staff numbers 2,500 people. AUTH holds 146 International Scientific Agreements with Universities in Russia, U.S.A., Canada, Australia, the Near, Middle and Far East. Also, it has currently approximately 538 bilateral agreements with European Universities and it has suported the implementation of TEMPUS, JEAN MONNET projects, etc. It also participates actively in several ERASMUS MUNDUS Action 1 & 2 consortia. AUTh ranks first among Greek higher education institutions in terms of mobility. In addition, since 2015, Aristotle University runs an Erasmus+ ICM programme in the framework of which 60 agreements have been signed with universities in 29 countries all over the world. AUTH participates in 25 HORIZON 2020 projects in diverse research areas. Ever mindful of rapid change and progress, AUTh constantly update its strategy, policies and everyday practices, in order to meet contemporary local and global demands. The University has been able to determine its strengths and weaknesses and to adopt a holistic internationalisation strategy.


Sheffield Hallam University (SHU)

Sheffield Hallam University is one of the largest public Universities in South Yorkshire, England, with 33.000 students There are four Faculties (Health & Well-Being; Society & Development; Business School; and Arts, Computing, Engineering & Sciences), and 30 research centres, including the Biomedical Research Centre, Centre for Sport & Exercise Science, Sport Industry Research Centre, and the Centre for Health & Social Care Research. SHU'sstrategy to 2020 has a clear mission to promote research with applied focus and high impact for the society and on emerging societal, health, and environmental challenges. Project GAME will be hosted by the Department of Psychology, Sociology & Politics, Faculty of Development & Society, the largest Faculty of the University with 12000 students and 700 members of staff. The Department of Psychology, Sociology & Politics is focused on research on health and well-being, behaviour change, brain and cognition, and social policy, and 45% of research at the Department has been recognized as internationally excellent. SHU maintains a strong profile in training elite athletes in competitive sports, and also operates the Performance Athlete Support Programme, an initiative that allows talented competitive athletes to balance their life between sports career and University life. Finally, SHU has close collaborations with leading UK sport facilities and organizations, including the English Institute of Sport and the Ponds Forge International Sports Centre.


National University of Physical Education and Sports Bucharest (UNFES)

The National University of Physical Education and Sports Bucharest (UNFES) is one of oldest public institutions founded in Europe, whichoffers each year degree programs - bachelor, master and doctoral programs, to about 800 students, in the physical education, sports and kinesitherapy areas of studies. The high level of educational services are recognized by the Romanian Agency of Quality in Higher Education. UNEFS is the main provider of educational programs for the future specialists in physical education and sport areas, from Romania. Its over 90 years of experience in higher education is oriented to the education quality and to the academic community performances, being confirmed by the important number of graduates who have become famous and appreciated in many countries of the world. Throughout the years, great athletes, Honored Masters of Sports, managers and top business men in different areas, persons with responsible positions, institution executives, authentic ambassadors of our contemporary Romania, studied or improved their training at the UNEFS. Among them, we mention Ivan Pazaichin, Nadia Comaneci, Ion Tiriac, Iolanda Balas, Laura Badea, Dan Grecu, Octavian Bellu, Violeta Beclea-Szekelly, Marius Urzica, Ionut Lupescu, Gabriela Szabo, Marian Dragulescu, Sandra Izbasa.


Lithuanian Sports University (LSU)

Lithuanian Sports University (LSU) starting its tradition from 1934 is known as a leading academic and research center in sports science in the Baltic Sea region. LSU offers 19 degree study courses in undergraduate, Master’s and PhD levels, focusing on sport science.. LSU is a unique institution providing huge amount of sports and wellness specialists who foster citizens to be responsible for their health and healthy lifestyle. Starting with an enrolment of 100 students, LSU has developed and expanded over the years and decades into an institution with nearly 2000 students. Among the LSU graduates, there are many distinguished scientists, coaches, famous athletes, and prominent public figures. At present, the University comprises of 2 Faculties (Faculty of Sport Biomedicine and Faculty of Sports Education), 4 departments (Department of Applied Biology and Rehabilitation, Department of Coaching Science, Department of Health, Physical and Social Education, Department of Sport Management, Economics and Sociology), 2 institutes (Institute of Sport Science and Innovations and National Wellness Institute) and a Career and Competence Development Centre. As a leading academic and research center in sports science LSU has prepared about 14.000 specialists: physical education teachers, highly qualified coaches, physical therapy professionals, tourism and sports managers, etc.


Cyprus Sports Organization (CSO)

The Cyprus Sports Organization being the Supreme Sport Authority in the Republic of Cyprus is responsible for the development of the out-of-school sports, as well as the Sports For All project, pursuant to the 69-96 Law on the Cyprus Sports Organization. The functioning structure of the CSO has the following Sectors: a) Sports Sector (Competitive and Mass sports), b) Sporting Grounds Sector & Technical Services, c) Human Resources Sector, d) Financial Management Sector, e) Cyprus Sports Medicine & Research Centre. In addition, the Cyprus Sports Organization has established and run two scientific committees: a) the Cyprus Centre for Research in Sports and b) the Higher Council of Health in Sport. Both committees are involved in the promotion of health-related issues on sport and physical activity. The Cyprus Sports Organization has participated in several projects aiming to enhance physical activity in adolescents and young adults and promote health among sport participants. CSO was one of the collaborative partners of the SAFE YOU project for which we propose further development herein.


Young Men’s Christian Association (YMCA)

YMCA is an international youth organization founded in London in 1844. Today offers its services in more than 125 countries worldwide and has 45 million members. YMCA of Thessaloniki ( operates as a non-profit organization and managed by 24- member council who are volunteers, elected by about 1.000 regular members. YMCA of Thessaloniki has 54 full time professionals worked in different departments (economic dept., technical dept., communication dept., sport dept., educational dept., etc.). Also, in YMCA works about 100 part time professional such as teachers, coaches, instructors etc. The aim, of YMCA of Thessaloniki is to accomplish the equal and proportional development of its members’ Soul, Spirit and Body. YMCA operating above 200 different sports programs, artistic, educational, entertainment, etc. The programs involved annually over 15,000 young men and women and therefore justifiably considered one of the most vehement youth organizations of the country. YMCA has professional athletes too, who participate in men-handball team, men-basketball team and women-volleyball team. YMCA has high quality facilities and is housed in one of the most emblematic buildings in the city center. It has open and closed courts, a modern athletic center, swimming pool and rooms that accommodate all programs (dancing, ballet, gymnastics, fitness programs, etc.). Also, in YMCA housed the first YMCA basketball museum in Greece and one of the four worldwide, where education programs implemented for children and young people. YMCA has one (1) educational center in the mountain (in Nymfaio) and two (2) camping centers by the sea (in Chalkidiki, and in Pilio), where implemented environmental educational programs for about 2.160 children (aged 7-14), every summer (June, July, August). Finally, YMCA has 2 branches in Kalamaria and Asvestochori.


The European Network of Academic Sports Services (ENAS)

The European Network of Academic Sports Services (ENAS) is the association of sports offices/departments in Higher Education Institutions in Europe. It is a non-governmental, international alliance with a common interest in the promotion of higher education sport and physical activity. ENAS was founded in 1997 in Chambéry, France and currently has 127 members, being individual higher education institutions, from 22 countries in Europe. ENAS runs projects and activities aimed at professionals and students involved at any level in student sport. Those activities include an annual Forum aimed at directors and senior managers in student sport under the motto ‘Networking for better student sport’, benchmarking exercises, physical activity promotion projects, common interventions in the context of the European week of sport, student and staff exchange programmes as well as several more specific knowledge sharing and training events. Through this strong network of professionals involved in higher education sport, ENAS has access to over 2.000.000 students of which on average 37% participate in sport and physical activity in the University context.




Facebook Page




Youtube Channel